Kick-Off Swim Season with Polaris Days
Annual sales events bring customers to your store.
We Bring Customers to You
Take advantage of aggressive national rebates with our yearly Polaris Days — designed to drive customer traffic to your door during peak pool season while protecting your profit margins so you can provide customers with the best prices. We’ll even help spread the word!
Major Advertising Campaign
Large national and local ad investments 100% focused on driving leads to you
National Campaign Will Reach Pool Owners
National advertising campaign will run across major networks.
Local Ads Will Drive People to Your Store
Pre-paid social media and digital ads will target pool owners in your area and tell them about your Polaris Days event.
How It All Works
Drive foot traffic to your store in three easy steps:
Customer Engagement
Customer Visits Microsite
Customer In-Store Purchase
Retail Display Options
Easy-to-use retail kits to attract and convert customers
Event Retail Kits — Customize your space with additional retail pieces. Easy-to-assemble retail POP can work independently or together to build an enhanced experience.
3 Ways to Participate
Choose Your Tier
Don’t miss out on tons of benefits including local digital and social advertising, dealer landing page, and branded retail options!
Authorized Tier
Elite Polaris Tier
Elite Polaris/S.R.Smith Tier
Polaris - Innovative Pool Cleaners for the Perfect Pool Experience
For over 50 years, Polaris has been at the forefront of pool cleaning innovation, helping to make pool ownership easier and more enjoyable for millions of people around the world.
S.R.Smith - The Leader in Deck Equipment
S.R.Smith has been a leader in pool and swimming equipment for almost a century, delivering high-quality pool accessories and furniture that enhance the swimming experience and elevate outdoor spaces.
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Taylor - The Most Trusted Name in Water Testing
For nearly a century, Taylor has been the most trusted name in water testing, empowering professionals and homeowners to enjoy cleaner, healthier water with ease. With Taylor, individuals are not just testing—they are ensuring their pool and spa are always ready for life’s best moments.
Programs That Close Sales
The Polaris "Try Me" program allows customers to demo the product first, which provides an enhanced experience that greatly increases the likelihood they will purchase.